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Maheshwari was part of the team which implemented the first Mobile Payment solution for Telefonica, Spain and
Mobile POS solution at Reliance Infocomm.
Maheshwari is playing a key leadership role at Mango. In a very short
span of time, Mango Technologies is working with the top notch
companies of the world and has been noticed by prominent organizations at a very early stage e.g.,
MINT-Wall Street Journal mentioned about Mango in "Top Ten Start -Up Companies of 2008".
NASSCOM has Awarded Mango the Innovation Award in Market Facing Innovations and GSMA
has chosen Mangoamong the Top Innovator nominees.
SUNIL MAHESHWARI talks about the new features and applications
expected in next-generation cell phones and mobile devices, open and
proprietary OS dynamics, the Application and UI framework in an
interview with PALLAB DUTTA…
Will most cell phones and
mobile devices in the near to
medium term future take on some of
the features of the iconic Apple
iPhone? Can you give a futuristic
viewpoint/outlook on the evolution
of the next generation mobile devices
and smartphones?
Sunil Maheshwari: The cell phones
and mobile devices market is very
fragmented and diverse. User
requirement is also very different
based on factors such as geography,
economic conditions, etc. The iPhone
will further push expectations from
the smartphone devices and
convergence between the cell phone
and the Internet will happen faster
than we expect. Further, the entry of
Google Android in the smart phone
OS market with open source
solutions will make things very
interesting for everyone.
Emerging markets like India will
still go for a low- cost device model
for the near future. According to
various industry research reports,
more than 70% market in India is for
low cost devices. Now it's up to the
device vendors/manufacturers and
software providers for these devices to
make these devices really very
competitive in the market.
In terms of sleekness, sophistication
and user-friendliness, what other
features are expected to become more
prevalent? Can you extrapolate more
about the ever-improving user
interfaces of cell phones, touch
screens and overall browsing
capabilities? What about the expected
evolution (and ultimately utility on
prevalent small screens of mobile
phones) of High Definition (HD) on
the mobile phone to facilitate better
video playback and capture?
Sunil Maheshwari: User experience is
the key in any small screen personal
device and the user experience
dynamic is a combination of user
interface and overall service delivery
mechanism on these devices. E.g.
Apple iPod is more successful in US
and other markets than in India and
one of the key reasons is that we don't
have iTunes setup which can deliver
music on your iPod.
Usability would be a key driving
factor behind any successful
application in the mobile world. We
have a very small screen on majority
of these devices and how you
represent the information and how
fast we can deliver the information on
consumers' cell phones' screens will
drive more number of consumers to
the application. In my opinion,
mobile banking, micro payment,
localised information, location based
information and entertainment
services would get us the next killer
application. On the other hand, video
playback and capture will have a very
niche device and user segment.
The mobile handset industry will always be a very fragmented
industry and there is some movement to take it towards the
PC kind of environment
Could you delve a bit into the
evolution and potential of mobile
Linux and the shift of mobile phone
handsets to open-source Operating
Systems (OS)? Do you foresee a
paradigm shift, if not an outright
revolution, in the use of open source
software on cell phones and
communication/embedded devices
and thereby doing away with software
complexity? What does it portend for
the future of proprietary Operating
Systems on existing smartphones? Sunil Maheshwari: Symbian OS,
Palm OS, embedded Linux, Windows
Mobile all come under the
smartphone OS category. They are all
operating systems designed and
engineered to fit in extremely small
capacity devices and use as little
battery power as possible.
A smart phone consists of several basic
components:
- Hardware platform
- Operating system
- Communications stacks
- Application and user interface
framework
- Applications, telephony and non
telephony, etc..
So in my opinion, OS is not that
important in the phone world as the
Application & User Interface (UI)
framework and the kind of
applications that run over them. It is
also true that basic services are
provided by the OS but the best
utilisation of these services is done by
the applications running over them.
So we should think more in terms of
the kind of applications running over
them. You may also have Symbian
Series 60 framework running over
Linux.
Trolltech (based on Linux) has been
around since many years and they
couldn't take up a big chunk of the
handset market. It's very early to
predict about Android; there is
enthusiasm in the developer
community but we have to really see
OEMs adopting this new framework
and how is the performance data on
various hardware platforms with it.
Symbian, Linux, Windows Mobile
etc. all offer almost the same OS
features. They provide basic OS
kernel, application management,
power management etc. The
Application & UI framework is in fact
more responsible for managing power
since it is the component which
knows when the phone is in use or
not.
But the operating system
provides the means for the application
framework to turn off or limit power
to components of the phone when
they're not in use. I feel that the
mobile device industry will never see
Microsoft Windows kind of
dominance which we have seen in the
PC world.
With more and more industry
consortia, alliances and "working
groups" looking to leverage the
potential, development and ultimate
commercialisation of Mobile OS or "retrofitting" open-source software
onto mobile handsets, what trends do
you foresee in terms of R&D,
technology, adoption etc.?
Sunil Maheshwari:Some more
consolidation will happen in the
industry like the recent acquisition of
Trolltech by Nokia and TTPCOM by
Motorola.
What are the key benefits of Linux
technology apart from its inherent
openness capabilities? And how will it
shape the mobile OS landscape and
open up possibilities for partners,
handset makers and more importantly
developers in terms of a more
standardized platform?
Sunil Maheshwari: Linux is a free and
familiar development environment to
the developer community.
Distribution philosophy could be
radically different but the core
programming methods will be similar
enough so much so that some porting
will be possible or at least developers
won't completely need to learn the
new set of API's or programming
languages as they are now with
Symbian. Many big OEMs are
planning to make many smartphone
models based on Linux like Motorola
and even Nokia is looking at it as
well.
What are the different types of
applications that developers, software
houses and other third parties can be
expected to develop to "retrofit" onto
Linux-based handsets? Will all
applications be portable and
configurable for the current browser
capabilities and user- navigability?
Sunil Maheshwari: You would need
telephony related applications on your
phone and convergence of cellular
and broadband wireless will allow
users to use different networks for
different applications on the same
handset. In terms of type of
applications, you will not see a big
difference and whatever would work
on Linux handset would also work on
Symbian or Windows Mobile phones
including location-aware applications,
navigation, banking, micro browser,
multimedia etc.
Could you share your viewpoints on
the possibly industry impacting
Google Android mobile platform
project and the way it will cause
players to shift between various
mobile OS alliances? What does the
Open Handset Alliance engendered
by Google and encompassing the
support of industry leading
manufacturers, chip designers and
operators mean for existing platforms
represented by Windows Mobile,
mobile Linux and Symbian/Series 60?
Sunil Maheshwari: As I mentioned
earlier, that the OS itself is not the
only important component in the
handset, more important components
are above your OS. It's very early to
predict about Android; there is
enthusiasm in the developer
community but we have to really see
OEMs adopting this new framework
and how is the performance data on
various hardware platforms with it.
Linux, Windows Mobile and Symbianall comes in the high-end smart
phone category and it's too early to
talk about Linux or Android displacing everyone else. Nokia is also
strongly behind Symbian and it is
already running in tens of millions of
smartphones.
In my opinion, any one
of them needs to crack the real
customer need, ease of development
of new features by the developer
community, and usability. The end
consumer doesn't bother about the
underneath technology platform nor
do they understand the difference
between different ones. Underneath
technology is mostly for the
technologists to debate upon.
How will industry leaders like Nokia,
Sony-Ericsson, Samsung, Alcatel,
Panasonic, and NEC address different
segments while "loading" Operating
Systems on handsets -whether they are
business customers or retail
customers?
Sunil Maheshwari:This market will
always have two different technologies
for two different segments i.e., lowend
(mostly closed system) and high -
end segment (more open systems). In
the low-end phone segment, you have
a very small real- time OS kernel and
then everything else is done by the
Application and UI framework. In
smartphones or business user category,
you will always see adoption of
Symbian, Windows Mobile or Linuxbased
phones.
Will high-end or high-level platforms
(and typically expensive) Symbian,
RIM and Windows Mobile or even
Garnet have to re-tool themselves in
the face of greater consolidation of the
mobile Linux handset market?
Sunil Maheshwari:No, in my
opinion, and it's too early to say
anything. Linux is around since many
years and we haven't seen big
adoption or change in the industry
because of Linux.
Do you foresee a "free-for-all"
scenario in courting the best
developers to develop applications
much in the manner of applications
and services developed by Web giants
and independent developers on more
standardized PC terminals?
Sunil Maheshwari: The mobile
handset industry will always be a very
fragmented industry and there is some
movement to take it towards the PC kind of environment but we'll have to
see how far we can go on palm- size
communication and smartphone.
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