From gold to platinum: Sasken’s Annual Report shines again

Sasken’s 2006-07 Annual Report has won the Platinum Award
at LACP Vision Awards

Bangalore, 8th Sep, 2008 – Sasken Communication Technologies Limited (BSE: 532663 & NSE: SASKEN), a leading Indian communications solutions company, announced today that their Annual Report for financial year 2006-07 has won the Platinum Award in telecom category of the 2007 Vision Awards Annual Report Competition, held by the League of American Communications Professionals (LACP). LACP was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession, while also recognizing those who demonstrate exemplary communications capabilities. This is icing on the cake for Sasken which had won the Gold for the previous year’s report (‘05-06).

Sasken’s Annual Report has also been recognized again as one of the Top 100 Annual Reports of 2007 across categories internationally. This is the second consecutive year, wherein the Sasken Annual Report has been the only Indian Annual Report featuring in the Top 100.

Sasken uses clay as the core medium of expression for its branding elements, and the 2006-07 Annual Report was the third year wherein it was used to tell the Sasken story. The theme which was conceptualized along with Ogilvy India was “At home around the world”, which was a reflection of the global nature of Sasken’s business, competence and markets.

Speaking on the occasion Swami Krishnan, Chief Marketing Officer, Sasken, said, “This is a proud moment for Sasken. We have always considered our Annual Report not merely as a statutory document, but an important medium of brand communication for developing a stakeholder connect. The movement from Gold to Platinum is a validation of our approach and efforts. It is also a matter of pride for us that Sasken has yet again made India feature in the top 100 list of Annual Reports across the globe.”

Syed Shahid Mehdi, Manager Corporate Communications, Sasken, added, “The unique approach that we had initiated and have maintained since our last 4 Annual Reports, and the amount of effort put in by all the teams in creating a differentiated product, has paid off. We were confident of winning accolades for this report in continuation with the last, and hope to better the same in future. It was an exhausting process but worth the sweat and pain!”

“This year’s Annual Report for Sasken Communication Technologies Ltd. proves to be remarkable in light of tremendous competition,” said Christine Kennedy, Managing Director, LACP, “ More than 3,000 entries were received for the 2007 Vision Awards, comprising submissions from more than 20 countries. The level of creativity exhibited in the report judged for Sasken is superb. We classify this entry as being among the top all Annual Reports within its industry this year.”

Commenting on the award Piyush Pandey, Vice Chairman, Ogilvy & Mather, Asia Pacific said “It is not very easy to make an Annual Report inviting to those other than the shareholders. The Sasken Annual Report 2006-2007 is an exception. Charming, insightful and creatively presented, I am not surprised that it is a Platinum award winner at LACP. A wonderful expression of a truly creative company.”

Notes for Editors:

About Sasken
Sasken Communication Technologies Limited (BSE: 532663 & NSE: SASKEN) is an embedded communications solutions company, that helps businesses across the communication value chain accelerate product development life cycles.

Sasken offers a unique combination of research and development consultancy, wireless software products, software services and network engineering services, and works with Network OEMs, Semiconductor Vendors, Terminal Device OEMs and Operators across the world. Global Fortune 500 and Tier 1 companies in these segments are part of Sasken's customer profile.

Established in 1989, Sasken employs over 3,500 people at its offices in India, China, Finland, Germany, Japan, Mexico, UK and USA.

In addition to being directly involved in the development of a variety of technologies, Sasken is a member of premier technology bodies including ITU, 3GPP, GCF, MPEG-ISO, WiMAX, NFC, DLNA and ATM, DSL & SDR forums. Sasken is SEI CMM Level 5 certified and its solutions are backed by ISO 9001:2000, ISO 17025:2005, ISO 27001 and TL 9000 certifications. Sasken’s commitment to environment is highlighted by its ISO 14001 certification.

For further information please visit www.sasken.com

About Ogilvy & Mather India

Ogilvy & Mather India is a member of the WPP Group plc., the largest communication network in the world. The Ogilvy & Mather business units in India include Ogilvy Advertising, OgilvyOne, OgilvyAction, Ogilvy Business Network (B2B) and Ogilvy Public Relations, Neo@ogilvy, Ogilvy Healthworld. The hallmark of Ogilvy’s brand-building capabilities is the balance of global and local brands. Our local clients keep us in tune with local market nuances, which is integral to the success of our multinational accounts. Ogilvy & Mather India has been acknowledged repeatedly as the leading agency in India today and has won numerous accolades that are a firm testimony to the agency’s performance and leadership position.

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