In 2007, Sasken partnered with a preferred handset manufacturer in the European market to create audio codecs for their chipsets. This partnership evolved into one where we moved on to designing, developing and implementing audio subsystems for their Consumer Electronics products for major players in the Consumer Electronics business. This included working on optical discs as well. Everyone knows how vast the most advanced optical disc’s audio subsystem is, with an enormous number of formats to work around.
When the audio big-wig first released the legendary optical disc, to no one’s surprise, it occupied over 70% market share!
We continued to work with several other leading players and big fish in the segment to create what was unknown to the world: unmatched audio and video quality, unparalleled movie viewing experience and abrand that is synonymous with ‘dvd’ today.
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