Automotive Infotainment

It is clear that in the changed scenario, the automotive infotainment firms need competency in multiple domains like multimedia, connectivity, web technologies, operating systems, user interface design, and platform management. Sasken has developed its expertise in video domain and has been able to differentiate itself in the automotive multimedia space. Sasken is also able to demonstrate its competency in embedded Linux, a popular platform in the automotive system which acts as a second differentiating factor. However the key differentiating factor is Sasken’s system integration capabilities. Sasken understands the whole system and is capable of integrating components from various suppliers and come up with solutions enabling OEMs lesser time to market.

Passenger Infotainment

The need for information plus entertainment in the rear seat of cars is consistently increasing.  While a mobile phone provides many of these services, there are times when a large screen-based setup would be especially useful to the back seat passenger to meet their sudden business need or entertainment need.

.Passengers these days wish to browse their favorite websites or connect to applications such as Facebook, Google Earth or Pandora on the go.

Entertainment in automobiles is moving from audio to video. Passengers wish to watch their favorite movies and news channels while travelling. Apart from pure entertainment, passengers want to be able to quickly access information. One would like to get live traffic updates, be guided to one's destination using a voice based navigation systems or get help in emergency situations by just the press of a button. All this and more is happening not just in passenger cars, but in other modes of transportation such as buses, public transit and trains. Sasken works extensively in this domain and has successfully helped major automotive OEMs bring passenger infotainment systems to the market through the whole product life cycle.

Sasken can enable customers in building passenger infotainment systems  through its expertise in building systems with HD video, premium audio, specialized drivers (such as dual LCD drivers), and enhance connectivity.

Car Audio

Audio has remained the most popular means of entertainment in automobiles. Sasken through strong relationships with major silicon vendors can enable customers build car audio solutions targeted at various market segments ranging from low cost to high end systems.  Sasken’s deep expertise in connectivity and multimedia provides an ideal platform to build the next generation of car audios which offer various connectivity features such as Bluetooth and iPod support, playback from USB, SATA, IDE and SD/MMC card.

Rear Vision

Rear vision for automobiles (especially heavy trucks) is gaining a lot of attention due to the rising number of accidents caused due blind spots and poor visibility of the back of the vehicle. In view of various legislation that mandates measures to improve rear view vision using indirect vision, mirrors are getting more sophisticated. Rear view mirror manufacturers are trying to differentiate their products with technologically advanced features such as live video of rear view using cameras, hands free connectivity with mobile phones, accessing messages and phone book data and navigation. Sasken can provide complete system solutions for Bluetooth connectivity and Multimedia video codecs with low latency encode and decode capabilities which are relevant in the rear view mirror product domain.

Sasken’s domain expertise in various fields related to car infotainment systems

Connectivity: Sasken has worked extensively in the area of Bluetooth software connectivity solutions, modem solutions such as GPS, GPRS, Wi-Fi and 3G, USB support and NFC (Near Field Communication). Traditionally being a handset software solution provider, Sasken’s competency in the connectivity domain is unparalleled.

Multimedia: Sasken also provides its software services to build multimedia solutions and has successfully shipped multimedia IP (Intellectual Property) to various Tier-1 OEMs on several products globally. Being experts in this domain, Sasken understands the interplay of processors, operating system, peripherals and complex use cases.

Operating system and Hardware platforms: Sasken has extensively worked on various operating system platforms such as Android, Symbian, WinCE and differentiated itself as experts in embedded Linux multimedia systems and Linux flavoured OS. Sasken also has strong relationships with Tier I silicon vendors such as TI, Renesas,Trident, NXP and ARM.

Why Sasken is your best option

• Unparalleled system integration capabilities
• Over 9000 person years of experience
• True one stop solution for all multimedia and connectivity requirements for the automotive infotainment market
• Sasken navigation and in-car entertainment systems solutions drive over 400,000 vehicles globally
• Sasken IP solutions drive over 75 million phones, 20,000 satellite phones, 240,000 units of Digital Video Recorders, 800,000 units of Portable Media Players and a variety of other consumer electronic devices

It is clear that in the changed scenario, the automotive infotainment firms need competency in multiple domains like multimedia, connectivity, web technologies, operating systems, user interface design, and platform management.

Sasken has developed its expertise in video domain and has been able to differentiate itself in the automotive multimedia space. Sasken is also able to demonstrate its competency in embedded Linux, a popular platform in the automotive system which acts as a second differentiating factor. However key differentiating factor is Sasken’s system integration capabilities. Sasken understands the whole system and is capable of integrating components from various suppliers and come up with solutions enabling OEMs lesser time to market.