With the infotainment system having today become a key focus in the automotive design process, it is priority for OEMs to deliver differentiated features in cars. Standalone media consumption is known to be a thing of the past. Consumers today download media, share content and interact with peer group in real-time. This trend of convergence has made it crucial for automotive OEMs to provide the consumer with a connected environment and superior infotainment.
This means that the car must provide seamless integration options with handheld devices. Also the need for sophisticated in-car media experience, with minimal driver distraction becomes crucial. Safety mechanisms and value for money too, are an absolute essential.
At Sasken, we leverage our domain expertise in Embedded, Multimedia and Connectivity technologies to help constituents in the automotive value chain enrich in-vehicle experience through enhanced passenger entertainment, improved safety and convenience.
Sasken brings to the table, strong competence and experience for a distinctive Infotainment Solution. Here is a quick look at Sasken’s Automotive Infotainment Solutions.
Traditionally being a handset software solution provider, Sasken’s competency in the connectivity domain is unparalleled. Sasken has worked extensively in the area of Bluetooth software connectivity solutions, modem solutions such as GPS, GPRS, Wifi and 3G, USB support and NFC.
Sasken has successfully shipped multimedia solutions to various Tier-1 OEMs on several products globally. Being experts in this domain, Sasken understands the interplay of processors, operating system, peripherals and complex use cases.
Sasken has worked extensively on various operating system platforms such as Android, Symbian, WinCE, having differentiated itself as experts in Linux RTOS and Linux flavored OS which is gaining popularity in the automotive multimedia world. Sasken also has strong relationships with Tier-1 silicon vendors and competencies in TI, Renesas, NXP, ARM based designs thus staying updated with the latest in technology.
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