Press Releases

Sasken offers Linux®-based Media Framework & Services on Texas Instruments’ DaVinci™ digital media platform

Sasken enables embedded solutions targeted at consumer electronics, automotive infotainment and adjacent verticals

Bangalore, 5 September, 2011 – Sasken Communication Technologies Limited (BSE: 532663 & NSE: SASKEN), a leading embedded communication solutions company, announced today that original equipment manufacturers (OEMS) can leverage Sasken’s integration and customization services on Texas Instruments Incorporated’s (TI’s) DaVinci™ digital media platform across various vertical markets, including consumer electronics, automotive infotainment and adjacent verticals such as retail and healthcare, where media processing, connectivity and other related technologies are crucial.

With a combination of IP licensing, integration and customization services, Sasken works with TI until the final product is ready for commercialization. The offerings not only offer a lower cost of ownership but also enable OEMs to introduce quality products into the market faster. New areas where Sasken’s solutions and services are available to various OEMs on TI’s leading DaVinci™ digital media platform include surveillance, Digital Living Network Alliance® (DLNA)-certified appliances, rear seat entertainment and video broadcast.

“Our experience in working with Sasken has been excellent. The team is highly competent and professional, and the programs have been managed end-to-end in a timely manner. The end customers’ needs and requirements have always shaped the engagements,” said Tom Kelly, Director, Software Partner Network, TI.

"Sasken’s acquisition of Ingenient Technologies in 2009 and additional investments thereafter have enabled us to offer vertical-centric solutions. Our deep understanding of TI’s platforms, strong consumer focus and end-to-end solutions enable us to offer a unique position to service and support various OEM customers directly,” said Dr. G Venkatesh, Chief Technology Officer, Sasken.

About Sasken

Sasken (www.sasken.com) is an R&D Technology Solutions company that helps businesses across the Communication & Consumer value chain accelerate product development life cycles. Sasken offers a unique combination of R&D Consultancy, Wireless Software products, Solutions & Services for Consumer Electronics & Network Engineering Services and works with Network OEMs, Semiconductor Vendors, Terminal Device OEMs, Consumer Electronics OEMs and Operators across the world. Global Fortune 500 and Tier 1 companies in these segments are part of Sasken's customer profile.

Disclaimer on Forward Looking Statements:

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements due to risks or uncertainties associated with our expectations with respect to, but not limited to, our ability to successfully implement our strategy and our growth and expansion plans, technological changes, our exposure to market risks, general economic and political conditions in India which have an impact on our business activities or investments, changes in the laws and regulations that apply to the Indian IT services industry, including with respect to tax incentives and export benefits, adverse changes in foreign laws, including those relating to outsourcing and immigration, increasing competition in and the conditions of the Indian and global IT services industry, the prices we are able to obtain for our services, wage levels in India for IT professionals, the loss of significant customers the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial markets in India and globally, changes in domestic and foreign laws, regulations and taxes and changes in competition in the information technology/ telecommunication industries. Additional risks that could affect our future operating results are more fully described in our Red herring filing. The company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

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Media Contact:

Syed Shahid Mehdi
Manager Corporate Communications
Email : pr@sasken.com
Tel : +91 80 39893222
Fax : +91 80 39813329