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With consumers looking to save time, e-commerce platforms are gaining a significant edge over traditional retailers. The former offers recommendations based on browsing behavior, saved payments, one-day delivery, etc. by using the customer’s data.
Though e-commerce accounts for only 8.5 percent of the total retail revenue, the growth has been rapid in this space. Market reports suggest that while the market share of retailers is fairly huge, the stores with differentiated value offerings are witnessing better growth.
Thus, this is compelling brick and mortar stores to compete aggressively with e-commerce players by using technology to provide superior in-store brand experiences and personalized customer service. However, today’s customers prefer communication which is convenient and unobtrusive.
Leverage Sasken’s technology expertise for Retail in the following areas:
Connected Store Experience
Provide unobtrusive customer engagement by leveraging the store’s RFID or surveillance infrastructure
Item Level Intelligence
Get real-time merchandize visibility and buyer behavior analytics
Connected with consumers in all stages of the buying process
Product Engineering & Digital Transformation
Fortune 500 companies are Sasken's customers
Projects Delivered Successfully
powered by Sasken's IP and services