Sasken Success Stories | Sasken Technologies Limited

Tablet Clienteling solution for retail store associates | Sasken Technologies Ltd (formerly Sasken Communication Technologies Ltd)

Written by Admin | Sep 26, 2016 4:00:00 AM

Scope

Develop end-to-end solution including native iPad application, cloud hosted retail middleware for integration with retail IT systems and third-party software.

Solution

  • Helps the associate to make an effective presentation to the shopper. Provides product details, reviews, hotspots, videos, look books, search and product filter features.
  • Enables personalized selling to shopper through usage of customer segmentation (RFM segmentation) techniques and classifying customers. Supports black-book and buying guide
  • Supports recommender system to identify complementary products, products that are bought together, product comparison, recommend promotion and loyalty offers for effective upsell and cross-sell.
  • Integrates with iBeacons to identify customers who walk-in to the stores

Impact

Enables a store associate to build a personal relationship with the customers, develop customer insights with clienteling and increases the revenue for the stores.