Automotive

The Automotive industry is fast drifting to newer segments and consumers are expecting a greater range of connected services and enhanced driving experiences. Today, there are several catalysts that are driving change in this space. Some of them include:

• Inflated customer expectations due to experience and rapid pace of innovation in the personal electronics market resulting in time-to-market becoming crucial for the automotive
• Focusing on key driver requirements crucial for providing a smooth and secure driving experience
• Vehicle personalization no longer restricted to aesthetics, brand and style elements due to AI, Big Data, and Analytics
• Driving experience can be more humanized with personalized in-car digital assistant
• Increased adoption of AUTOSAR architecture for vehicle electronics by OEMs and Tier-1s to decouple hardware and software
• Seamless connectivity with other devices inside or outside the car for convenience and safety of the occupants

Sasken is a preferred partner to several leading OEMs & Tier-1s with cutting edge business solutions in the IVI, Telematics, and ADAS areas. Sasken enables Automotive OEMs and Tier-1s address challenges like increasing complexity, time-to-market, cost pressure, rising demand for more multimedia and connectivity capabilities, and active and autonomous safety by swiftly deploying solution accelerators in GENIVI Linux, AGL and Android IVI, ECU Consolidation, Telematics, Smart Mobility, ADAS, C-V2X, and Body Electronics. Our cost-competitive solutions provide superior communications technologies and platform development capabilities to tens of millions of connected vehicles on the road today.

Sasken is compliant to ISO 26262 Road Vehicles-Functional Safety standard for Management of Functional Safety, Software Product Development, and Supporting Processes.