Enabled UK MVNO to achieve increased profitability

Customer:Leading European MVNO

Scope: MVNOs are operating in a highly competitive environment and its very critical that the business decisions are close to accurate and fetches maximum profit. A UK based leading MVNO approached Sasken to build an insights platform for ensuring profitability, better business decision making and support external negotiations.


Sasken developed an Actionable Insights Platform (AIP) with following attributes:

  • Based on data discovery principles: Helps the business users to uncover insights for better business decision
  • Varied Data Sources: Leverage internal data sources & external data feeds to draw insights into financial aspects such as profitability (customers/products/markets), segmentation, churn, wholesale bundle profiling
  • Dashboards: Visualization dashboards for Partner profitability, MNO Cost Simulation, Customer Profitability, Corridor Profitability and Product Profitability
  • Tech Stack: Amazon S3, HDFS, Amazon Redshift, Tableau



  • Helped our customer to differentiate in the market with a differentiated product
  • Helped our customer to demonstrate solution to multiple Public Transport Operators at American Public Transport Association (APTA) EXPO 2017. 

Improved commuter convenience and thus Increased ridership for Public Transport Operators/Transit Agencies 

Sasken Solution

Customer:Leading European MVNO

Customer:UK MVNO