Enabled UK MVNO to achieve increased profitability

Success Stories

Enabled UK MVNO to achieve increased profitability
Customer: Leading Mobile Virtual Network Operator based of Europe

Scope: MVNOs are operating in a highly competitive environment and its very critical that the business decisions are close to accurate and fetches maximum profit. A UK based leading MVNO approached Sasken to build an insights platform for ensuring profitability, better business decision making and support external negotiations.

Solution: 

Sasken developed an Actionable Insights Platform (AIP) with following attributes:

  • Based on data discovery principles: Helps the business users to uncover insights for better business decision
  • Varied Data Sources: Leverage internal data sources & external data feeds to draw insights into financial aspects such as profitability (customers/products/markets), segmentation, churn, wholesale bundle profiling
  • Dashboards: Visualization dashboards for Partner profitability, MNO Cost Simulation, Customer Profitability, Corridor Profitability and Product Profitability
  • Tech Stack: Amazon S3, HDFS, Amazon Redshift, Tableau

 

Impact:

  • Helped our customer to differentiate in the market with a differentiated product
  • Helped our customer to demonstrate solution to multiple Public Transport Operators at American Public Transport Association (APTA) EXPO 2017. 

Improved commuter convenience and thus Increased ridership for Public Transport Operators/Transit Agencies 

Leveraged Predictive Analytics to save wholesale bundle purchase cost

Customer:Leading Mobile Virtual Network Operator based of Europe