Sasken’s customer was launching a hair gel product in the Asia-Pacific market. They wanted to develop an application that enables the brand to reach out to its target customer segments and create engagement.
An iPhone application with rich interactive multimedia content and integration with social media platforms like Facebook, Weibo, Twitter and YouTube
The application allows consumers to:
Experience different hair styles using Style Cards
Do a Style Makeover with the gel and share it with friends.
Takes the consumer through a wide range of products and styles that can be used
Consumer can watch YouTube videos by hair style experts who share their tips on how to use the brand’s products
Sasken owned the mobile application development completely – UX & UI design, application development, integration with backend web services, defect fixing and publishing to iTunes App store
Improved brand engagement and enabled successful launch of the brand in the Asia Pacific market
Sasken is a specialist in Product Engineering and Digital Transformation providing concept-to-market, chip-to-cognition R&D services to global leaders in Semiconductor, Automotive, Industrials, Smart Devices & Wearables, Enterprise Grade Devices, Satcom and Transportation industries.
Sasken Technologies Ltd 139/25, Ring Road, Domlur, Bengaluru 560071, India CIN# L72100KA1989PLC014226