Customer:World’s leading FMCG brand
Sasken’s customer was launching a hair gel product in the Asia-Pacific market. They wanted to develop an application that enables the brand to reach out to its target customer segments and create engagement.
- An iPhone application with rich interactive multimedia content and integration with social media platforms like Facebook, Weibo, Twitter and YouTube
- The application allows consumers to:
- Experience different hair styles using Style Cards
- Do a Style Makeover with the gel and share it with friends.
- Takes the consumer through a wide range of products and styles that can be used
- Consumer can watch YouTube videos by hair style experts who share their tips on how to use the brand’s products
- Sasken owned the mobile application development completely – UX & UI design, application development, integration with backend web services, defect fixing and publishing to iTunes App store
Improved brand engagement and enabled successful launch of the brand in the Asia Pacific market